The Tanzania Horticultural Association (TAHA) was registered in 2004 and is the representative of the Horticulture and Floriculture industry in Tanzania. TAHA was established as a membership association to promote the production and export of cut roses, vegetables, flower cuttings, fruits and seed and serves as the primary catalyst for action and for growth in the horticultural sector.

MISSION is “to promote the Horticulture sector in Tanzania to become more profitable, sustainable, and participate more effectively in the development of the country.”

VISION is to create “a vibrant, prosperous and sustainable horticultural production in Tanzania.”

As a national industry representative, TAHA has created critical momentum unifying the industry voice to work in close concert with Government ministries and agencies, national and international banks and, international donor organizations to realize a consolidated air freight cargo service, to expand international trade and marketing opportunities, to support international investment opportunities and assure program success with targeted training programs. All of which create an excellent opportunity for continued growth and development.

TAHA activities that are setting the standard to compete in a global market are:
Lobbying and advocacy

• Identify and pursue sector policy reforms in concert with partners and stakeholders to enhance industry competitiveness

• Provide local and international exposure of the horticulture sector
• Participate in public-private dialogues to expand TAHA sphere of influence

• Organize technical training, workgroups and seminars to attain international standards and certifications

• Conduct market research to achieve international standards, identify and promote competitive horticultural and floricultural varieties
• Identify market value chains to promote international sales and investment opportunities

TAHA leadership in the horticulture industry brings focus and committee action to a diverse set of issue areas:

Tanzania Air Frieght Project (TAP)
Small Holder Horticultural Outgrowers Promotion (SHOP)
Promoting Investment Through Enhancing Plant Breeders Rights Legislation
Industry Driven Training Project for the Export Horticulture
Market Oriented Strategy for Pesticide Regulation and Control
National Membership Drive

TAHA is impacting industry growth and policy development as an ever increasing membership base strengthens a sustainable and influential organization. In 2006-2007 TAHA increased membership by 100% and now represents 14 exporters and 45 member companies whose horticulture exports include fresh cut flowers, fruits, vegetables, seeds and flower cuttings. TAHA’s 2008-2009 National Membership Drive will expand the membership base and continue to position the horticulture and floriculture industry at an international competitive advantage.